Have a site is critical to the success of your brand, it is Through it, your strategy gains strength, either to sell the product / service, or to provide information about them. Therefore, it is essential that you know the best practices so that it is efficient and agile, ensuring that the user is satisfied during access.

As your main conversion tool, your website should be fully optimized to increase your conversion chances. For that, it is necessary that he has a higher than average loading speed that is prepared with the best practices for IF HE.

In this article, we will list what the website development metrics are. Good reading!

Loading speed

As the name implies, it represents the speed at which the site loads. It affects several factors as we can list below.

Conversion rate

According to Google, 53% of mobile device users abandon sites that take more than 3 seconds to load.

Ranking in Google

Between more than 200 factors, OR algorithm used by Google For ranking pages, you take into account the speed of the site, when defining where in the Search results is going to appear.

User satisfaction

If the user can navigate your site quickly and easily, they have a good experience, they understand what the page wants to convey, and they easily find what they are looking for.

SEO optimization

It is not enough to create contents, if the site is not prepared to take full advantage of SEO. With that in mind, we use best practices at the code level so that the The site is SEO friendly and has an above average score.. Learn about the main practices implemented.

Title tag

Defines the title of the pages that are displayed in Google results.

Meta description tag

Set the description of the pages shown in Google results.

Header Tags (H1, H2, H3)

Are used to highlight titles and subtitles of pages. Improving the header structure in Google results.

Alt tags

It is an alternative text added to images that is intended to help both Google and users who cannot see the images read.

Recommended page weight

The weight of the pages directly affects the loading speed of a website. There is no recommended number for web pages, but the average is around 2 MB. So our goal is to keep the weight below average, so we need to take some precautions.

Use only the necessary resources

Unused resources can be loaded unnecessarily, increasing the weight of the site, so A “cleanup” should be done to keep only the resources that are relevant. and, therefore, reduce the number of requests.

Image optimization

According to Google, images are usually responsible for most of the bytes in the total weight of the site, by optimizing images, they can decrease their size by up to 80%, depending on the format and quality of the image.

Now that you know what techniques help streamline the operation of your website, have an efficient SEO team to act in this process.

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