If you have come this far, it is because you still feel that indecision when it comes to knowing what the problem is. publication frequency sure of your content to attract the audience, isn’t it?
Knowing the best way to share your posts is more than essential as they can impact your marketing strategy, and directly into the future of your business. However, several doubts arise in the middle of the road such as know the correct periodicity, which channels to post on, even in what times.
And it was with this in mind, that we prepared this post with some valuable tips for you to attract and please your target audience by creating ideal content, which will translate into greater visibility for your business. Good reading!
The importance of establishing a posting frequency
It is very important to show what you have to offer in different communication channels. It will be through these publications that “Hook” the the attention of your audience, keeping her excited to search for news.
In addition to the public, Google ranks better pages that are constantly updated. For example, growing your site from 10 pages to 100 pages offers a better chance of being found by your target audience. These pages also tell Google what your site is about and show that you are active on it.
There is no exact standard for the number of daily, monthly and even monthly posts, it will all depend on factors such as the size of your company, the marketing strategies chosen and the industry itself where your business is inserted.
To get an idea, according to a recent HubSpot study, B2B (business-to-business) companies that publish 16 more blog posts per month receive 3.5 times the amount of traffic of companies that publish between 0 and 4 monthly posts.
The same is true for B2C (business-to-consumer) companies, those that publish more than 16 blog posts per month get approximately 4.5 times more traffic than those that publish between 0 and 4 posts.
Constant content, but always with quality
Don’t fall into the trap of creating content fast, but without tangible value. The public should have a positive impact after reading your post. A) Yes, an important question arises: How do I know what topics my audience is interested in?
First of all, do a good planning of your actions in the world Wide Web and determine a strategy for action. Stay tuned for news and trends in your area of expertise, seeking to be the first to address issues strategically, objectively, and comprehensively.
To find out what is or is not generating results with your audience, rate all posts. Thus, you will know how to measure the development of your strategy, in relation to the previously defined goals.
So don’t be afraid to research various reputable sources, cite materials from renowned professionals, and make in-depth research for each generated post in order to build quality content.
Find out where you can publish your content
Now that you know the benefits of setting a posting frequency, it’s time to find out where and how to share your content.
Creating a blog to share news and encourage your audience is extremely advantageous. Through this easy-to-use tool, you can attract clicks and put your business at the top of Google searches.
For each text, you can bet on evergreen content or news content. In the first, it is those contents that will be relevant in 20 years, for example. The second is momentary, that is, it will hook more, for a short time.
There are several SEO tactics to make your blog post stand out from your competitors. Among them, using strategic keywords, using and citing trustworthy links, as well as abusing visual media.
Do not forget format your text, making the content scannable. Therefore, readers will absorb the information more quickly. The points to keep in mind when scanning your text are:
- use bullets;
- put the most powerful sentences in bold;
- italicize foreign terms;
- make short paragraphs, with a maximum of 3 to 4 lines;
- define intertitles.
Each social network has its peculiarity and must be treated in different ways. For example, the same content shared on Facebook (which allows infinite texts) may not have the same engagement on Twitter (which accepts content of up to 280 words per tweet).
In addition to paying attention to the aforementioned requirement, it should be remembered that the frequency of publication varies according to each social network.
Here, it allows you to make an increasing number of postings. As the hours go by, tweets get lost between new posts from new users or from Twitter itself.
The average idea would be between 4 and 15 posts per day. Also, don’t forget to use pop-up hashtags, engage with audiences, produce easy-to-share content, and schedule posts for peak times. – that in this social network varies 12 noon and 1 in the afternoon.
About Facebook, you need to post at least twice a day during the week, and once on Saturdays and Sundays. The best day of participation, according to a survey of TrackMaven, it’s Thursday, at 8pm.
The LinkedIn, it must position itself as a network to attract good business. Through accurate publications, you can become excellence in your field.
Go for it to share blog posts and original articles that value your company’s positive achievements. As it is a social network that accompanies corporate life, always share it during business hours, avoiding posting between 7 pm and 9 am.
In the end, we come to the simple conclusion that the ideal is create and publish more and more content, but without losing relevance and quality. Remember that it is necessary create a link with your target audience. They will tell you which strategies are working within the now set posting frequency.
I hope this article was helpful in helping you measure and define the ideal frequency to blog. And continuing with the matter, how about checking 5 copywriting techniques to get your blog converting more?