You may not believe it, but the External link in the texts is a fundamental requirement of SEO to get the best positions in the search engines. And that is valid both for those who use links from other domains, and for those who offer their own.

This should not be a surprise, after all, with external links you get more recognition in your niche, sharing on social networks and the trust of users to strengthen your relationship.

And this article will help you clear all your doubts about it, proving that this strategy is successful and you have spent your time to invest in it!

What are external links?

External link: understand how it enriches your brand
External link: understand how it enriches your brand

First of all, understand that hyperlinks are those that appear during the course of a text. Therefore, External links are hyperlinks that lead to a different domain than the current one..

It may be counterintuitive to reveal a link that diverts visitors from your site. However, links to trusted materials give you more authority and can help Google figure out what your content is about for SEO purposes.

And the same goes for your website, which can also generate external links to other domains. For example, if you publish a blog post with useful content, another company can link to that URL as a source for their own blog. These types of links are essential because increase search engine ranking in Google search algorithm.

Because they are important?

Many SEO experts believe that external links are one of the top search engine ranking criteria. This is because they consider external links as proof that your site has quality content.

External links are a stable metric and easier to measure than organic traffic numbers are buried in private server logs, while external links are publicly visible and easily stored. Therefore, it is a viable metric to measure the popularity of a web page.

The quality and quantity of the external links you use are important. Adding high-quality, reliable, and informative website links to your pages will help improve your credibility.while adding low quality spam links will hurt.

And external links further enhance the credibility of the site, because they show that your content is valuable, they are a great way to network and create connections in the world of digital marketing to spread your content.

And how to put it into practice?

Now that you know the importance of this feature, it’s time to learn how to create your own external link or select the best from other sites to gain prominence in the market. Let’s go there?

Quality content

The most natural way to make sure your website is relevant to external linking is to create great content, in line with the interests of your target audience. In this way, companies will notice the potential offered by this link, using it in their domains.

It is worth mentioning the strategy of link building which is based on creating relevant content for, gaining authority in the market and making your business appear in other domains.

And that goes beyond the articles: an e-book can be the differential that was missing in your strategy. Like any other content, the more value you provide, the better. If your e-book holds up for years to come, it will build natural links for the future.

Video marketing

With the video format becoming more and more popular Today, SEO professionals are aware of this novelty.

You can create valuable video content and post it on YouTube, to increase the chances that other sites will present your videos.

If you discover that another site has referenced your video, you can ask them to credit you with a link. Even if they refuse, you can still instruct users to subscribe to your channel or visit your website via a link in the video description.

Social media

Social media platforms like Instagram, Facebook, LinkedIn, and Twitter present various opportunities to link from your website.

For example, Twitter offers two fields, Web and Bio, to include links. While they may not do much for your site’s authority, they do allow you to drive organic traffic.

Also, LinkedIn offers three links on your profile. You can even add media such as videos and documents to capture traffic, generate leads, and increase the visibility of your content.

And not even Instagram is left out, with functions like, you add several links that serve as CTAs for your publications in one, which is fixed in the biography.


Another way to create an external link is through the direct contact with other organizations, with which you identify. If you have events or organizations that you sponsor, ask for a link to your site and offer another for your site in return.

For example, if your company produces recipe content with powdered cinnamon, contacting the cinnamon manufacturers would be a great way to create external links.

It is also worth highlighting the guest post, which is based on formalizing an alliance to exchange content, that is, you write an article and send it to be published on another website.

Beware of broken links

When the links on your pages don’t go where they should be, result in a bad user experience, which makes it less likely that they will buy your products or services, read your blog, or recommend it to colleagues.

Beware of broken links

Therefore, it is worth inspecting this practice on a monthly basis, to find and correct broken links.

OR Google analytics is an ally for you to decide how often you want to receive notifications about broken links, in addition to finding problems to solve them. When notified of a broken external link, you can choose to navigate the page on your own to change the HTML manually or use the link options in your content management system.

That’s all for today, I hope this reading has been helpful to you and that you get good results with the external link strategy. Another tip is to check out our article on scrolling to text, which promises to be different in content.

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