Ensuring the security of the site, by adopting strong passwords, using security tools and incorporating an SSL (Secure Socket Layer) certificate to the page is one of the best practices of SEO (Search Engine Optimization), and the the best way to maintain compliance with the legislation.

A secure website is important to ensure the online presence of companies and people on the Internet. Having a hacked page can result in a reduction 98% of traffic.

This is because navigation security is one of the main requirements for usability on the Web and this also impacts search engine ranking and, consequently, a search strategy. Digital marketing.

Also, not having a secure website makes your the brand is in disagreement with the compliance established by law like LGPD (General Data Protection Law), which assigns responsibility to companies, public bodies and digital influencers that collect data from third parties in contact channels with their audience.

You have a form field on your page as part of your strategy Conversion rate optimization (CRO)? Then you need worry about leaking and violating user data of your website, as this can also result in lawsuits, criminal penalties, high fines, and the deterioration of your company’s reputation. This is what you need to do to have a secure website.

Having a secure website also depends on the posture of users and weak passwords threaten the security of the page.

So, never use standard logins and passwords, such as admin / admin or creating weak combinations, since the advancement of technology also favors the appearance of more efficient attack tools and strategies.

These tools perform tests through Artificial Intelligence and Machine Learning until the password is correct and access is authorized.

TO best practices for creating strong passwords covers not reusing passwords, choosing long passwords – preferably longer than 12 characters and with uppercase, lowercase, numbers and characters – and adopting random options.

Change default CMS settings

Content management platforms, such as WordPressAlthough they are extremely functional, they can also be subject to security vulnerabilities.

The most common attacks against websites are fully automated and the default settings for CMS facilitate that access.

So, check extension installation permissions, change the settings to control comments, users, and the visibility of your user information. File permissions are another example of a setting that needs to be applied.

Backup regularly

This is already a known good practice, but it does not hurt to reinforce it: in cases of security incidents, Website backups are crucial to recovering the settings and content available on the web.or restore damaged files.

A good backup solution must meet the following requirements:

  • position yourself outside of the legacy environment, preferably in a virtualized infrastructure (in the cloud), but not on your website server;
  • be automated, to prevent you from forgetting this routine and missing the opportunity to have a secure backup;
  • be redundant – for this, the backup process should be scheduled as often as possible, especially if the flow of access to the site is large;
  • have a reliable recovery that really works if necessary.

Install an SSL certificate

Your SSL Certificates are used to encrypt data in transit between the server and the user. Encryption is also done between the host and the firewall, if this solution is part of the IT infrastructure. This helps ensure that information is sent with integrity, correctly, and without interceptions.

Some SSL certificates allow users to recognize flags when they access the site, ensuring more reliability once the legitimacy of the site is certified.

Use monitoring and detection tools

Monitor every step of access to ensure the integrity and confidentiality of content and infrastructure.. Alert mechanisms can improve response times and damage control in the event of non-compliance.

Without these checks and scans, it is not possible to know that a website has been compromised. Therefore, evaluate the data collected about the infrastructure and the logs of possible occurrences. Some tools tend to show server attacks, such as DDoS.

There are several options for security tools, such as SiteCheck, Sucuri WordPress Security Plugin, Google search console, Bing Webmaster Tools, Yandex Webmaster, among other.

Create alerts to stay informed in the case of a brute force attack or attempted exploitation of website resources, which are not related to the authentication systems because it consists solely of installing an advertisement, for example.

It is important to regularly check for updates and apply them to ensure the latest security patches, especially if you are not activating a firewall to block attempts to exploit threats and vulnerabilities.

Install a firewall

SSL certificate is important but it is not enough to prevent an attacker from accessing confidential information.

Any vulnerability in the infrastructure could allow the attacker to monitor traffic, directly access malicious websites, display false information, steal data, or install malware or ransomware (which performs data hijacking).

However, a firewall can prevent these occurrences because it avoids the arrival of the threat to the infrastructure: the tool intercepts the attempts still in traffic, in the user’s network.

Avoid shared hosting

Shared hosting can also be crucial for website security. This is because when one website is affected, others sharing the server are vulnerable and the infection can spread easily.

This means that hacking a website can generate access for everyone else at the same time, which can make the cleaning process much more difficult and time consuming, mainly because reinfection can also occur.

Therefore, the protection must include CMS databases and user profiles for FTP access for each of the sites.

Have a permission and access policy

Human software is also considered a component of the IT infrastructure because users are the weakest link in the security chain.

To ensure the confidentiality and integrity of accessed hardware, software, and shared files, you need to create a restrictive permissions policy for sites that have multiple users or logins:

  • establish a minimum set of privileges that can be incorporated into the access of all types of users;
  • hold accountable a team with trusted professionals who will give the necessary privileges when the execution of a critical action is necessary;
  • Grant privileges to specific roles, but be careful to create a unique profile based on other user requirements, time as a company professional, or level of responsibility for corporate decisions, for example.

Keep your infrastructure always up to date

THE Obsolescence is also a safety concern. That is why it is important to update the site as soon as a new component (plug, theme, widget, for example) is installed or the CMS version is available.

A secure website is the result of all these actions. So choose endpoit tools and a firewall to inhibit intrusions, use strong passwords, have a restrictive access policy, keep your infrastructure up to date, avoid server sharing, I have an SSL certificate to show trustworthiness to your audience and make backups at regular events case something happens.

Look how he Rock stage can help you keep your site safe, with great results for viewing and interacting on the web.

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